There may be nothing more ubiquitous in today’s world than advertising. From television to billboards to the internet, video games and even our phones, advertising permeates our culture.
That’s why this industry needs those individuals who understand not only the basic foundations of what makes great advertising but also the implications of advancing technology.
The Art Institute of Pittsburgh – Online Division's Bachelor of Science Degree in Advertising is designed to teach you how to have an impact on your audience. You will take courses from experienced creative and marketing professionals in concept development, storyboarding, public relations, photography, sales, marketing and advertising campaigns.
Through course work in brand marketing, copywriting, media planning, production and account planning, you will gain the business savvy needed to interpret the latest advertising trends to help your clients compete in the global marketplace.
According to the Bureau of Labor Statistics (BLS), “Employment of advertising, promotions, and marketing managers is expected to grow 14 percent from 2010 to 2020, as fast as the average for all occupations. Advertising, promotions, and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.
The BLS also reports, “With Internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best prospects.”
The Art Institute of Pittsburgh is accredited by the Middle States Association of Colleges and Schools, Commission on Higher Education (MSCHE).