How to Choose the Right Typography for Your Next Project

written by Georgia Schumacher 18 July 2014

Typography

Choosing fonts for a project can be an overwhelming task if you don't know what look you're going for. Typography is just as important as a logo, so choose one that echoes your brand's personality. Here are some tips on how to choose the right font for your next project.

Define your style

Are you creating content for fashion, technology, or children? Your style will greatly depend on the subject matter of your content. For instance, if you're doing graphic design for a hip fashion marketing company, you may want to go with something bold and modern.

Choose professional fonts

There are many free resources for fonts on the web. It's very easy to download a few and make choices from there. However, only a few resources offer well-made fonts that are fit for professional use. Some sites that feature high-quality fonts are Fontsquirrel and Myfonts. You can also check out Google's Webfonts and Typekit for fonts intended for web-based projects.

Get opinions

Choose two fonts you are considering to use and create samples using both. Print them out and show them to friends, colleagues and anyone else whose opinion matters to you and ask which one they think looks best. Make sure you provide some basic information of the project you're using them for. Sometimes getting second, third and fourth opinions on a certain design can give you more insight and help you make a final decision.

Research

Look around for similar projects that have great exposure. Billboards, magazine ads and posters are great things to observe when gauging the appropriateness of certain typographical styles. Sticking with the fashion marketing example, find out what type of font what other fashion companies are using. What gets your attention? What fonts make sense when used with similar content?

Use licensed fonts

You may not be aware of it, but certain fonts are protected by copyright. Whether you plan to use a font for personal or commercial use, be sure that you are doing so without infringing on the creator's work. While some fonts may be free to use for personal use, there may be some restrictions on where and how they can be used professionally. To get more details, check out The Law on Fonts and Typefaces from Crowdspring.

Most importantly, choosing a font for your project is a personal journey. The typography you select should make a connection with you, your vision, and what you want to tell the world. While these tips can get you started, only you can decide where your font-hunting quest ends and your project begins.

Quit Procrastinating Today (Not Tomorrow)

written by Georgia Schumacher 16 July 2014

If you have 2 weeks to complete an important project, do you find yourself waiting until the last minute and pulling an all-nighter to finish it? Is your attitude, “Why do today what I can put off until tomorrow?” Sound familiar? You’re probably a procrastinator.

The problem with procrastination is that a rush job probably doesn't result in your best creative or technically sound work. You’ll enjoy your studies — and get much more out of them — if you quit procrastinating once and for all! Here are 4 time-management tips to help you fulfill your potential in any creative field, from game development to fashion marketing to web and graphic design.

1. Make a schedule and stick to it.

Taking courses online is like working from home: Self-discipline is critical to success. When you’re working from home or studying online, you don’t have peer pressure in your favor. Online students must motivate themselves. The easiest way to improve your time management skills is to make a schedule and follow it.

First, make a weekly schedule listing upcoming deadlines and due dates. Break each project into smaller components and commit to completing each by a certain date. Post this list in front of your computer screen so you’ll see it each day.

Next, make a daily schedule. Designate blocks of time during the day to crossing items from your list. Set an alarm. Make a commitment that, regardless of what the alarm interrupts, when you hear it you’ll stop what you’re doing and complete the task you assigned yourself.

2. Set achievable goals.

Failure won’t stop procrastination, it will perpetuate it. It may be overwhelming to read four chapters on game development techniques, but you can probably handle two. Trying to design an entire brochure in one sitting would be daunting, but tackling the cover of a brochure would be reasonable. Set goals you can meet so you can taste success. Success is motivation to continue a good habit.

3. Reward yourself.

Whether it’s working out, playing video games, or watching TV, it’s hard for procrastinators to resist activities they enjoy in favor of work. Instead, use whatever keeps you from school work to motivate you. When you prioritize work over play, you’ll be able to play without the guilt of unfinished projects weighing you down.

4. Keep your eyes on the prize.

Remember why you're taking classes. It’s probably because you to pursue a career—in game development, design, culinary fashion, photography, animation, or one of the many other exciting creative fields--that you love. Snap a picture of something that represents your end goal and tack it to your bulletin board as a reminder of why work should come before play.

The 5-Step Guide to Making Your Home Office a Creative Space

written by Georgia Schumacher 12 July 2014

Home office

Your home office should be more than a place of style and comfort. The right office can help you to harness your creativity and fully enjoy the fruits of your mind. Following these easy and effective suggestions will let you tap into your inner creative genius in no time.

1. Personalize your space

Creating a home office setting that supports your personal aesthetics is an excellent way to cultivate creative growth. Surround yourself with décor you enjoy, pieces you created in your art school classes, and quotes that inspire you and offer motivation. Pictures of family, friends and pets can also make a workroom feel more cozy.

Keep in mind that color has a powerful effect on creativity. Research has shown that blue surroundings improve a person's imagination, while green can boost creative prowess. Adding these colors into the design of your office in even small accents is an excellent way to improve a creative environment. Listening to music is another proven way to reach deeper thinking. Researchers have even dubbed music's influence on creative thought the so-called Mozart Effect.

2. Get organized

Even among the creative community, many people work best amidst clean, organized surroundings. Securing ample space for paperwork and files, loading related content into binders and arranging commonly used items (such as jump drives, staplers, paper clips, phones, cameras, and chargers) in easy-to-access places can help create a calm office environment. Not having to search sporadically for your pen or sticky notes affords you more time for creativity to bloom. On the flip side, some people simply cannot operate without a few cluttered piles nearby. One way to maintain creative clutter while allowing for desk room is to use post-its or keep a white board nearby.

3. Design for intended uses

When it comes to a home office, you're using it to accomplish something. Whether it's budgeting, documentation, art school projects, freelancing or creative pursuits, the space should cater to your individual needs. When it comes to fostering creativity, ensure that the space is tailored to help you meet your goals. For example, calendars can help keep track of deadlines and appointments for work projects. Those who use the space for writing or brainstorming may find that a giant chalkboard or dry erase board can capture thoughts and ideas quickly. With the advent of chalkboard paint, a bare wall can instantly become its own workstation.

4. Create adequate space

It's crucial to separate your pursuits. Having a writing station that's covered in oil pastels can interfere with progress when inspiration strikes, so make sure that each of your interests has some space (at least a drawer or corner) to itself. If you have multiple purposes for your home office, consider installing a second monitor at your desk for a dual display set-up. This conveniently allows you to work on two separate projects or perform various research endeavors at the same desk. If the space allows, having a large table for artwork is ideal, particularly if most of your desk is taken up with a desktop or laptop computer. Extra space allows more freedom to experiment freely without getting frustrated at a lack of elbowroom.

5. Don't neglect comfort

Anyone who has suffered through an all-day training or meeting atop an unforgiving metal chair knows firsthand that a comfortable environment can make or break productivity. No matter the setup, a good workspace must include comfortable seating, a cozy temperature and adequate lighting. Noise-cancelling headphones block out irritating background noise and allow you to hear your own thoughts. Comfort can also come through your sense -- through pleasing visuals like plants and flowers, a coffee-brewing station or mini fridge, and candles. Interestingly, fragrant candles can do more than just add to an office's ambiance. Some studies indicate that cinnamon-vanilla and orange scents have a positive effect on creativity.

Ready to get started in art school? Explore The Art Institutes today!

7 Things to Never Do in a Job Interview

written by Georgia Schumacher 3 July 2014

Many people say that first impressions are the most lasting. In a job interview, this is doubly true. Job interviews are your chance to make a stellar first impression in person. At this point, the interviewer knows a lot about your art school education, technical skills, and work experience from your resume and application, so it's time to put a face on that information. Make it count by avoiding these pitfalls.

1. Don't leave your cell phone on.

Before the interview, turn the phone off, or, if possible, don't bring it at all. Receiving calls or texts during an interview tells the interviewer that you have better things to do and that the job you're looking at isn't a priority.

2. Don't badmouth current or former employers.

First of all, ranting about a previous employer is unprofessional. Second, you never know how this company might be related to your former employer. Perhaps that company is a valued client, or maybe the interviewer's spouse works there. Play it safe and stay professionally neutral about entities with which you had a bad experience. It'll show that you're above emotional reactions in the workplace, as well as avoid starting off with any poor relations.

3. Don't forget to research the company.

Solid candidates do their due diligence before the interview by getting acquainted with the business, their products or services, what makes them unique in the industry, and other pertinent information. Go in with a good idea of what the company does, how they do it, and where they are headed.

4. Don't be late.

Being late sends off a bad vibe. The perfect time to arrive is about ten minutes prior to the appointment time. This tells the interviewer that you are punctual but not desperate.

5. Don't lie.

It's tempting to tell a little white lie to land a job you are confident you can excel in. Don't. Even if your job performance is outstanding, a company can fire you years later for lying on your initial resume, application, or during the interview.

6. Don't talk about money or benefits.

The interview is the midway point of the hiring process -- between the initial contact of submitting your application and the end point of receiving a job offer. Keep the interview about your qualifications and what you have to offer the company, as well as what they have to offer you in experience and upward mobility. Save the negotiations on pay and benefits until they have extended you an actual job offer.

7. Don't forget to bring an extra resume.

Always have an extra resume on hand in case the interviewer didn't get a copy, misplaced theirs, or needs a clean copy without their scribbled notes. Even if your resume includes a link to your online portfolio, don’t forget to bring a physical copy if at all possible so that you can better discuss your natural talent as well as show the creative work you completed in art school and past jobs!

Why You Need an Online Portfolio

written by Georgia Schumacher 1 July 2014

Online PortfolioThere are many reasons why you, as an art school student or graduate, should have an online portfolio, but finding jobs and landing project work are certainly two major reasons to make sure yours is up and running. It doesn't matter if you're a freelancer trying to fill your schedule with client work or a career creative working your way up the corporate ladder--an online portfolio is one of the most important assets you can have. Here's why:

Freelance Creative Professionals

As a freelance creative professional, you're asking clients to take a chance on you. Until you have a reputation for delivering quality work, your portfolio is the only thing they know about you and your services.

Take photography for example. Today, everyone has a friend or family member with an fancy SLR camera that seems professional. However, not all of these photographers compose professional images or have studied photography at an art school. An online portfolio helps clients figure out who can deliver top-notch work versus those whose pictures are less polished. The same is true of other creative services where the lines between amateurs and true professionals can be hard to see without work samples.

Creative Careers and Job Searching

Sticking with the photographer example, it's easy to throw the title “photographer” on your resume. Anyone with an SLR camera and a single paying client can call themselves a professional photographer. This makes it difficult for hiring managers to differentiate between the top talent and relative beginners. However, one look at your online portfolio will let an employer know exactly what type of work you can deliver.

Even better, having your work show up in search results can yield unsolicited calls from staffing companies looking for your skills and services. Rather than plastering your resume all over town, create an online portfolio and employers can contact you directly.

These same ideas apply to all art school students and creative professionals, including web designers, game designers, photographers, interior designers, animators, graphic designers and all manner of creatives. Starting an online portfolio will help you:

• Land freelance gigs.
• Find side projects.
• Get in front of interviewers.
• Have your projects appear in search results pages.
• Land the job you've always wanted.

People need to see what you've created if they're going to hire you for their next project, and an online portfolio is one of the best ways to display your talent for prospective clients. Get started on yours today!

Interested in attending art school? Learn more about The Art Institutes!