You’re Invited: April Student Events

written by Georgia Schumacher 2 April 2015

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The Art Institute of Pittsburgh – Online Division is buzzing with fun and exciting events this April! Register now for these online events and find even more webinars on the Campus Common Events Calendar!

Upcoming April Events

The Lodging Industry – From B&B’s to Luxury Hotels
Tuesday, April 7, 2pm ET
15 year Marriott Hotel veteran Lee Heron will discuss the lodging industry from bed & breakfasts to luxury hotels. Discuss the different brands and learn about the many types of positions: front office, housekeeping, sales/marketing, human resources, food and beverage, revenue management, and security. See actual positions open right now and explore the overall growth and development of hotels.

Culinary and Hospitality and Events, OH MY: Let’s Talk Job Positions and Skills!
Wednesday, April 8, 7pm ET
Do you have what it takes to be in the Hotel Sales, Culinary, Hospitality, and Event business? In this faculty-led workshop, you will learn the different types of job titles and businesses in which you can work. We will also review the skill set and personal attributes a person must hold to be successful in these types of positions.

Writing an Effective Hospitality Resume – Tips and Tricks!
Tuesday, April 14, 7pm ET
Ever wanted to know how to write a resume that will make you stand out? This workshop will review the purpose of a resume and the basic rules for writing a resume. We will identify resume types that are industry specific and help to define skills, experiences, and educational background for effective resumes.

The Fun Side of Finding a Job in the Creative Field: The Little Extras that Can Make All the Difference
Tuesday, April 14, 7:30pm ET
This faculty-led workshop will primarily focus on ways to get yourself noticed and build your brand, including how to create a resume that reflects who you are as a designer, ideas for amazingly different business cards, and fun leave-behinds for interviews. We will also discuss unexpected places to find jobs and unexpected careers for designers (and others).

Meet a Sommelier and Discuss Wine and Food Pairing!
Wednesday, April 15, 7pm ET
Stefano Buttò from Northern Italy will share his experience as a wine consultant and broker in California including Europa Village Winery, Miramonte-Winery, La Bella Vita Restaurant, EAT Marketplace and Cellarz93 Restaurant. He currently manages Meritage at Callaway, a restaurant that specializes in local and organic ingredients. This workshop will discuss wine and food pairing and latest trends in wine.

Meet the CUL-HRM Online Program Directors
Thursday, April 16, 7pm ET
Meet the Hotel & Restaurant Management and Culinary Management Program Directors – Gaye Warren & Seth Selke—in an open call in townhall forum! Introduce yourself and discuss anything on your mind, including concerns, questions, and ideas regarding your program experience or portfolio.

All about R&D – How to Get Your Product to Market!
Wednesday, April 22, 7pm ET
Did you ever wonder what it takes to bring a product to market? This workshop will review the research and development (R&D) process. Chef John Fuente is a current R&D Chef with 28 years of culinary experience. Faculty member and Chef Alisa Gaylon is also an attorney, and, together they will discuss the legalities of creating and developing new products.

Everything You Ever Wanted to Know about Chef Certification
Thursday, April 23, 7pm ET
Join us for a presentation by faculty member Chef Collen Engle, CEC (Certified Executive Chef) and CCE (Certified Culinary Educator), to learn more about American Culinary Federation certification, the different levels available, what it represents, and how to achieve it.

Foundations Student Orientation: How to Succeed
Monday, April 27, 1:30pm ET
Recommended for all students taking an Art Foundations (FND) course, get helpful study tips, learn how to write critiques, and get a jump start with course expectations. Take a guided tour of where and how to get help when you need it.

Portfolio Prep Q&A
Tuesday, April 28, 8:30pm ET
This event is focused on Graphic Design/Digital Design students, but faculty members and students from other programs are welcome. This webinar will include:

• How a portfolio is used in the graphic design industry
• General expectations for a portfolio 
• When and how to prepare for your portfolio course
• Examples of professional portfolios and relevant resources

Weekly and Recurring Meetings

Graphic & Web Design Career Series
Thursdays at 7pm, ET
The Web & Graphic Design Department is hosting weekly webinars during the month of April for the annual Web & Graphic Design Career Series. This event features top industry professionals and designers speaking on critical industry topics and creative inspiration. Get the full details here.

Math LIVE!
Mondays at 7:30pm ET, Thursdays at 11am ET, & Saturdays at 11am ET
Each webinar is a 60-minute informal study session with a full-time math faculty member in which you can ask math questions, enrich your grasp on the class material, and gain useful assignment guidance. By attending a Math LIVE! event, you may also be eligible to receive bonus points in your math course.

The Mad Professor's Drawing Room
Sundays at 3pm ET, Wednesdays at 5pm ET and Fridays at 12pm ET
Login to your computer, put on your headset, and take part in an open studio with faculty member Nina Stanley! Spend the first 20 minutes drawing short gestures, then work on a long pose for another 45 minutes or so. Come for the whole time or just for a little bit – the choice is yours!

International Game Developers Association (IGDA)
Wednesdays at 9pm ET
Learn more here about IGDA meetings and why all students interested in game design are encouraged to join! Design Bootcamps This month, our bootcamp events include

• Illustrator Bootcamp 2: Drawing, Color, and Type
• Photoshop Bootcamp 1: Presenting Artwork
• Photoshop Bootcamp 2: Basic Designing

Remember, you can register for all of these events and find pre-recorded events on the Events page in the Campus Common!

To request disability related accommodations for a virtual event please contact the event organizer in advance at jminnaugh@aii.edu.

Announcing the 8th Annual Graphic & Web Design Career Series

written by Georgia Schumacher 1 April 2015

The 2015 Graphic and Web Design Career Series is just around the corner! The Graphic and Web Design Department at The Art Institute of Pittsburgh — Online Division is holding weekly webinars from April 9 to April 30, 2015, open to current students.

This annual event features top industry professionals and designers as guest speakers, who will discuss critical industry topics and creative inspiration in two hour sessions on Thursday evenings at 7pm ET. Attendees will gain valuable insights on career preparation and what to expect when working as a design professional. Register now via the Campus Common Events Calendar!

This year’s lineup includes:

Brent Stickels, Co-Founder and Partner of YYES
Dear Hiring Manager: And Other Job Search Fails

Landing your dream job isn’t too likely if you don’t know how to impress a hiring manager. Join Brent Stickels, co-founder and partner of YYES, a boutique design studio, as he discusses how to stand out from other applicants without choking. Learn how he got his first jobs, mistakes he made, and wins he earned to get where he is today.

David Taylor, Recruiting Manager with The Creative Group
Starting Your Career Adventure: Correcting the Course and Upgrading Your Gear

Sometimes it takes a bit of savvy searching to find the right career opportunity. As The Creative Group’s recruiting manager, David Taylor works with many motivated and inspired candidates, helping them to better market themselves and discover the right path to pursue their career adventures. Join us to learn common misconceptions about the job hunting process and a number of tips on how to better your resume, digital presence, portfolio, and interview techniques.

Bob Calvano, Vice President, Design: A+E Networks, New York
What the Heck Does a Design Career Look Like?

Join us as Bob discusses what he thought a career would look like and how the path traveled is nothing like he anticipated. See highlights of work from some of the various parts of his career journey, as well as his latest work at A+E Networks. Gather round for some inspiration and two cents of advice for starting out in the design profession, from the man who leads visual and user experience design for A+E’s portfolio of properties, including A&E, Lifetime, HISTORY, LMN, FYI, and HISTORY 2.

Wendy MacNaughton, Illustrator and Graphic Journalist
Illustration as a Career and Other Things I Never Thought I’d Give a Talk About

Wendy’s discussion will address her journey to becoming a professional illustrator and graphic journalist. She is a New York Times best-selling illustrator and graphic journalist based in San Francisco. Her work appears in publication like The New York Times, Wall Street Journal, and Print Magazine. Wendy has authored a number of books, including Meanwhile in San Francisco, The City in Its On Words; Pen & Ink, Tattoos and The Stories Behind Them; and Lost Cat. She graduated with a Bachelor of Fine Arts from Art Center College of Design, and a Master of Science in Social Work from Columbia University. She is the 2015 artist in residence at the Zen Hospice Project.

There are only a limited number of spots available for each presentation, so register today using the Campus Common Events Calendar!

To request disability related accommodations for a virtual event please contact the event organizer in advance at jminnaugh@aii.edu.

Don’t Miss the 2014 Graphic Design Career Series

written by Georgia Schumacher 25 March 2014

With weekly webinars taking place from April 3, 2014 to May 1, 2014, the Graphic Design Department at The Art Institute of Pittsburgh – Online Division announces the seventh annual Graphic Design Career Series. Each presentation is open to current students via GoToWebinar.

In 2014, this exciting event features top industry professionals and designers discussing critical industry topics as well as their creative inspiration. The discourse provides students with valuable insight to contemporary professional practice and career preparation. The talks will include:

Jenn Godbout 
Associate Director of Partnerships at Behance, part of the Adobe family
The Art of Self Promotion with Behance
Thursday, April 3, 2014 | 7:00pm - 9:00pm ET

Whether your goal is to work in-house at creative company, or build your own business as a freelancer – your online presence can make or break your career. Join Jenn Godbout from Behance, the leading online platform to showcase and discover creative work, as she discusses what makes an online portfolio successful, why self-curation is so important and how to make the best first impression online.

Sumaya Kazi 
Founder and CEO of Sumazi.com
How to Connect with the People You Don't Know, But Should
Thursday, April 10, 2014 | Time: 7:00pm - 9:00pm ET

This insightful talk, How to Connect with the People You Don't Know, But Should will explore the power of networking. Sumaya will share her story of her path toward entrepreneurship, and how she utilized networking to become an award-winning entrepreneur. She will provide actionable insights on tools and ways to utilize networking to get ahead.

Bill Thorburn
Chief Executive Officer at The Thorburn Group
Branding as Storytelling
Thursday, April 17, 2014 | 7:00pm - 9:00pm ET

Bill has been honored to work with some of the world’s most prestigious brands: Coke, Harley Davidson, Disney, Formica, VH1, United Colors of Benetton, Nike, Porsche, LaCoste, Capital Records, and Hallmark. The work of Bill and his team has been consistently honored in every industry publication from Communication Arts to ID Magazine for the past 20 years, winning every award from a Cannes Lion to the prestigious Gold pencil. The topic of Bill’s talk is branding as storytelling.

Jeni Herberger 
Creative Pro Turned Corporate Guru and Founder of Creative Concepts
Creativity + Business
Thursday, April 24, 2014 | 7:00pm - 9:00pm ET

Jeni's talk, Creativity + Business, will address why creativity is a key skill in addressing today’s business challenges. Every designer must learn to approach the process with whole-brain thinking. Discover creative confidence – the natural ability to come up with new ideas and the courage to try them out. Learn the fundamentals of creative thinking and be introduced to tools that will spark inspiration and innovation.

Noreen Moiroka
Partner, AdamsMorioka, Inc
Being a Famous Designer is like being a Famous Dentist
Thursday, May 1, 2014 | 7:00pm - 9:00pm ET

If you Google Noreen Morioka, most likely this quote will come up many times. This was one of her answers 15 years ago when a student asked what it was like to be a famous designer. In her presentation, Noreen will share how, together with Sean Adams, they built AdamsMorioka on the simple test of who and what is the right project to work on. She'll share shortcuts to succeeding with clients, professional advice on building a business, and, most importantly, knowing who you are and where you should be headed. Plus Noreen has a few strong pirate jokes just in case you get bored.

Space for each presentation is limited. Register today using the Campus Common Events Calendar!

A Look at the Future of Video Game Design

written by Georgia Schumacher 27 February 2012

Welcome to part 4 in our series looking at the future of some of the occupational fields related to our program at The Art Institute of Pittsburgh – Online Division. Today we’re going to take a look at some trends in outlooks in the field of Video Game Art & Design.

The video game industry is a rapidly growing one, with “spending on video game hardware and games in 2011 was expected to exceed $74 billion, up from $67 billion on games in 2010,” according to report issued by Gartner, the technology research company, and covered in the New York Times. Furthermore, Gartner says that the industry is expected to continue to grow, “with game-related spending reaching $112 billion by 2015.”

What does this growth mean for the future of the game design profession? As you can imagine, many experts think opportunities will only continue to grow along with the industry. According to the Entertainment Software Association:

“A recent study, "Video Games in the 21st Century: The 2010 Report," detailed the impact that computer and video game companies have on America's economy. The report stated:

  • From 2005 to 2010, the entertainment software industry's revenue more than doubled. Over the same period, the entire U.S. Gross Domestic Product (GDP) only grew by about 16%.
  • The entertainment software industry added nearly $5 billion to the U.S. GDP in 2009.

The U.S. entertainment software industry also continues to function as a vital source of employment. Currently, video game companies directly and indirectly employ more than 120,000 people in 34 states.”

As we look into the future, what part of the video game industry is expected to dominate the future? According to Gartner, look to mobile:

“But the fastest growth is likely to come in mobile gaming, said Tuong Nguyen, principal research analyst at Gartner and co-author of the report, in an e-mail interview. He predicted that the sales and use of hand-held gaming consoles, including those made by Sony or Nintendo, would slow as young gamers opted for a smartphone or tablet instead of a dedicated gaming device.”

The video game industry doesn’t seem to be slowing down, might it be a field that you’re interested in? To learn more, visit our Game Art & Design degree page, read more from the Entertainment Software Association, or read the full article we referenced earlier in the New York Times.

A Look at the Future of Graphic Design

written by Georgia Schumacher 23 February 2012

Welcome to part 3 in our series looking at the future of some of the occupational fields related to our programs at The Art Institute of Pittsburgh – Online Division. Today we’re going to take a look at some trends in outlooks in the field of Graphic Design.

There are few professions that touch so many areas as Graphic Design. Just look around you right now – it’s likely that something around you has been influenced by a graphic designer – from the page you’re reading this on, to the menu on the table at your local coffee shop.

As pervasive as Graphic Design is, it doesn’t mean that it is not being constantly transformed by technology. As the media world (advertising, publishing, entertainment, etc.) moves increasingly from print to electronic based mediums, the world of the Graphic Designer will certainly follow suit.

As far as the job market, many expect that this technological shift will actually create more opportunities for Graphic Designers. According to the Bureau of Labor Statistics:

"Employment of graphic designers is expected to grow 13 percent, as fast as the average for all occupations from 2008 to 2018, as demand for graphic design continues to increase from advertisers and computer design firms.

"Moreover, graphic designers with Web site design and animation experience will especially be needed as demand increases for design projects for interactive media—Web sites, mobile phones, and other technology. Demand for graphic designers also will increase as advertising firms create print and Web marketing and promotional materials for a growing number of products and services. Growth in Internet advertising, in particular, is expected to increase the number of designers. However, growth may be tempered by reduced demand in the print publishing, where many graphic designers are employed."

But what about the role of the Graphic Designer in the organizations of the future? Will their role within organizations change along with the changing face of technology? Roger Martin, the dean of the Joseph L. Rotman School of Management at the University of Toronto, argues in an article published by AIGA, the professional association for design, that “designers, by their nature, can bring solutions to light that escape others”:

“I think in a knowledge intensive world where advancing knowledge is the key to value creation and the key to competitive advantage to organizations, this capacity of design thinking is absolutely critical to having organizations overcome the biggest block they have, which is a dependence on analytical thinking and a fear of intuitive thinking. It's the thing in-between.”

With these facts and thoughts in mind, the future of Graphic Design certainly seems like it’s going to be an interesting and exciting one. Would you like to learn more? You might want visit the AIGA website, the Bureau of Labor Statistics or explore one of the Graphic Design programs offered at The Art Institute of Pittsburgh – Online Division.

Stay tuned for part 4 of our series, a look at the future of Media and Game Art Design.

A Look at the Future of Photography

written by Georgia Schumacher 21 February 2012

Welcome to part 2 in our series looking at the future of some of the occupational fields related to our program at The Art Institute of Pittsburgh – Online Division. Today we’re going to take a look at some trends in outlooks in the field of Photography.

As anyone who has been paying attention can tell you, the world of Photography has undergone tremendous changes over the last several years. With the advent of digital photography and improving technologies, photographers face a very different landscape than they did 10 or 20 years ago.

Photography Programs

These changes have obviously affected the career outlook for the professional photographer. As the Bureau of Labor Statistics put it in their outlook:

"Employment of photographers is expected to grow 12 percent over the 2008-18 period, about as fast as the average for all occupations. Demand for portrait photographers should increase as the population grows. Moreover, growth of Internet versions of magazines, journals, and newspapers will require increasing numbers of commercial photographers to provide digital images. The Internet and improved data management programs also should make it easier for freelancers to market directly to their customers, increasing opportunities for self-employment and decreasing reliance on stock photo agencies.

"Job growth, however, will be constrained somewhat by the widespread use of digital photography and the falling price of digital equipment. Improvements in digital technology reduce barriers of entry into this profession and allow more individual consumers and businesses to produce, store, and access photographic images on their own."

With these changes to the industry, what are some of the best practices for the aspiring photographer? As with any career where there is expected to be a lot of competition, being dedicated to excellence in your field is a best practice that should always be regarded. You can hear it directly from two of the most successful photographers working today as they discuss their advice for the future, Chase Jarvis and Albert Watson.

Also, if you’re interested in how the technology of the camera has changed over the years and what may lie ahead, this examination of the past and future of cameras may be of interest to you.

For more information on the photography industry, you may want to consult the Professional Photographers Association of America, or explore the Bureau of Labor Statistics’ full page on the career outlook for Photography.

Stay tuned for part 3 of our series, a look at the future of graphic design.

The Future of Advertising and Marketing

written by Georgia Schumacher 17 February 2012

Welcome to the first installment in our blog series taking a look at the future of some the occupational fields you’ll find here at The Art Institute of Pittsburgh - Online Division. Today, we’re going to be looking at some trends and career outlooks in Advertising.

Perhaps more than any other form of media, Advertising is being transformed by the Internet, social media and mobile technology.

As technology has evolved, the world of the “Mad Men” of the advertising industry has almost completely disappeared. Whereas advertising used to be a one-way communication with brands sending messages to their audience, today it is a two-way communication. The internet and its related technologies now allow for unprecedented conversation between brands and their customers.

As Danielle Sacks put it in a lengthy article about the future of advertising in Fast Company magazine:

“Thanks to the Internet and digital technology, agencies are finding that the realization of their clients' ultimate fantasy -- the ability to customize a specific message to a specific person at a specific moment -- is within their grasp. It is also one very complex nightmare. After all, digital isn't just one channel. It's a medium that blooms thousands of other mediums.”

You can hear similar themes echoed in this interview with Ad tycoon Miles Nadal -- founder and CEO of MDC Partners, one of the largest advertising holding companies in the world."

So, what does this mean for students looking to pursue a career in advertising? Well, first, what is the market supposed to be like? According to the Bureau of Labor Statistics:

“Employment is projected to grow about as fast as average. As with most managerial jobs, keen competition is expected for these highly coveted positions.

"Overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 13 percent through 2018. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one’s product or service stand out in the crowd.”

So, it’s going to be a competitive marketplace, what can a graduate do to stand out? According to the Advertising Educational Foundation:

“With all the competition for jobs in advertising, you must develop your own "unique selling proposition" to communicate your own unique qualities. It's not enough that you are interested in advertising or that you made the dean's list eight times or that you wrote for the school newspaper. So did most of your competition. You have to connect what you've done in the past, in a unique way, to what you will do for the agency in the future. Developing a strategy gets your commitment, imagination, and analytical thinking out in the limelight. It is key to making you stand out from other candidates.”

We hope you’ve enjoyed this look at the future of advertising – for more information, here are links to the full articles mentioned above:

http://www.fastcompany.com/magazine/151/mayhem-on-madison-avenue.html
http://www.businessinsider.com/miles-nadal-2011-7
http://www.aef.com/industry/careers/1422