If you’re looking for a way to be your own boss and spend your days doing work you’re passionate about, freelancing might be the answer. If you’re working to get ahead in the freelance market, use the 10 ideas below to make a great impression on your clients.
1. Promptly Respond to Client Inquiries
When a potential client contacts you for more information, there’s a very good chance you’re not the only freelancer they reached out to. Respond to the inquiry as quickly as possible to show that you’re excited about the possibility of taking on their project. Not only does waiting too long make it seem like you don’t want the job, it also means the work is likely go to someone else in the interim.
2. Don’t Overpromise
As a freelancer, you always want to make the client happy so they don’t take their business elsewhere, but don’t make promises you can’t deliver. It’s much better to be upfront with the person if their expectations aren’t realistic or you simply don’t have the time to completing a project. Overpromise too many times and you can find yourself in danger of burning bridges.
3. Keep Up with the Latest Trends
Trends change at the speed of light. Whether you’re a freelance photographer, web designer, fashion stylist, or holding down any other type of creative job, it’s imperative that you stay on top of the industry’s latest big thing or you’ll risk becoming obsolete.
4. Exude Confidence
Why should a client trust you with their project if you’re not even sure you can handle it? It’s only natural to be a bit intimidated by big projects or new opportunities at first, but this is how you learn and grow your skills! Learn to emanate confidence, even when you’re feeling a bit overwhelmed. Impress your clients with your level of assurance to make them feel comfortable trusting you with this job and ones that come up in the future.
5. Never Miss a Deadline
Don’t agree to a project deadline unless you’re sure you can meet it. When you fail to submit work by its due date, you brand yourself as unreliable. This is not a way to retain clients. Earn bonus points by making a habit of submitting your work early.
6. Create a Robust Online Presence
There are lots of talented freelancers in your field, so stand out from the crowd by presenting yourself as an industry leader. Write regular blog posts about the latest happenings in your industry, frequently update your online portfolio with your latest work, and use your social media profiles to promote yourself and share updates relative to your field.
7. Go the Extra Mile
Sometimes it’s the little things that mean the most. Impress your clients and earn word-of-mouth referrals by making a point to go above and beyond what’s expected of you. You’ll outshine your competition and create loyal clients.
8. Conduct Background Research
Take the initiative to learn a little bit about prospective clients before meeting with them. This is a great way to show your enthusiasm for the project. It also allows you to be prepared with relevant ideas to present.
9. Be Open-Minded
The client has the final say. You may not agree with their ideas or love everything about the finished product, but, even after you’ve shared your recommendations, you may still need to compromise. While you may be the expert in your field, your client is the expert on their individual or business needs and goals.
10. Double Check Your Work
No one likes to receive sloppy work. Make a point to review your finished product a few times to make sure there aren’t any errors. Remember, a project filled with mistakes can make you look like an amateur and distracts from your hard work and talent.
For more information on freelancing in the creative arts, check out our past blogs on the topic: 4 Keys to Starting a Freelance Business and How to Grow Your Freelance Business.