Twitter has become an indispensable part of building your personal brand. If you leverage this social network properly, you can improve your professional reputation, attract attention from potential clients and build relationships with influential people in your field.
Here’s a quick guide to building your personal brand on Twitter.
Follow People in Your Field
Start following well-established companies and professionals in your field or—even better—in your city. (You can find us @AiCampusCommon.) Once you've started following people, pay attention to how they use Twitter and do your best to emulate what works for them.
• Read their bios and see how they use backgrounds to build their personal brand. Be sure to make your bio interesting and descriptive. Think about what you choose for your background and what it says about you.
• Look at the type of content they post. Notice the ratio of links to other posts, how they use hashtags and what they post about. See what type of posts gets favorite or retweeted the most.
• Notice when they reply to comments, what they say and who initiates the conversation.
Studying these items can help you understand how to use Twitter professionally. That’s not to say you have to use Twitter in exactly the same way as your favorite artist—it’s just that seeing what works for others can help you understand what will (or won't) work for you!
Whenever you see a tweet you like or agree with, retweet it. Retweeting allows you to compliment someone you're following with just a click of a button; it also helps you share items of interest with your followers. Even if industry leaders are too busy to respond when you comment on a tweet, they may still notice who retweets them.
Know Your Industry
The more you read about your field, the easier it is to build your brand on Twitter. Posting links to articles of interest can help build your reputation as an industry expert.
Promote Your Work
Your followers may retweet your news or respond with their opinion. In time, people may begin visiting your page to see what you think about the latest industry news. Plus, when you see someone talking about a piece of art or news on Twitter, you’ll be ready to jump right into the discussion.
When you do something awesome, talk about it on Twitter! Share when you do well in a class, update your personal website, land an exciting freelance project or hit an important milestone. You can also share your work and your work in progress on Twitter to get feedback and show people what you’re capable of. The more you tweet, the more comfortable with Twitter you’ll become and the more you’ll realize how useful social media can be in helping you build your personal brand!
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