The 2013 Pin It to Win It Contest Winners

written by Georgia Schumacher 31 October 2013

Pinterest contestCongratulations to our three $100 Visa gift card winners for The Art Institute of Pittsburgh – Online Division 2013 Pinterest Contest!

These top students expressed impressive dedication, creativity, and passion for their creative arts programs through the Pinterest platform.

Our winners are:

Kylee Kennington
Bachelor of Science in Game Art & Design
http://www.pinterest.com/kyleesaige/my-art-institute/

Belen Obando
Bachelor of Science in Advertising
http://www.pinterest.com/belenobando/my-art-institute/

Valkyrie Schmidt
Associate of Science in Graphic Design
http://www.pinterest.com/valkyrie09/my-art-institute/

Check out these inspirational boards today!

Thanks again to all of our talented students who participated and created a “My Art Institute” board. We hope you continue expressing your creativity by keeping these Pinterest boards active in the future!

For more inspiring imagery and information about creative careers, don’t forget to follow our official Pinterest page at http://www.pinterest.com/AIPOnlineDiv.

Visit http://www.aionline.edu/pinterest/ to review the full contest rules.

Announcing the Pin It to Win It Contest & Giveaway

written by Georgia Schumacher 1 October 2013

Pin It to Win It

The Art Institute of Pittsburgh – Online Division announces the 2013 Pin It to Win It Contest & Giveaway. Join Pinterest and participate in our contest, and you could be one of the three participants to win a $100 Visa gift card!

The contest is open to all current students and runs from October 1, 2013, to October 15, 2013. Here’s how to compete.

1. Join Pinterest. (It’s easy! Visit pinterest.com to create your account today.)

2. Follow our official Pinterest page at http://www.pinterest.com/AIPOnlineDiv.

3. Create a Pinterest board called “My Art Institute.”

4. Start pinning to your new board! Pin one or more photos representative of your ideal job. Images can be re-pinned from our official Pinterest page, re-pinned from elsewhere on the Pinterest platform, or uploaded from your computer.

5. When you pin an image, use the hashtag #MyArtInstitute in the description.

6. Via your personal Twitter account, tweet a link to your Pinterest board with the hashtag #AiPODContest.

A panel of judges will select three winners by evaluating the creativity, thoughtfulness and inspiration behind the images pinned to each “My Art Institute” board entered in the contest. 

See the full contest rules here. The contest ends October 22, 2013, so get started creating your “My Art Institute” Pinterest board today!

New to Pinterest? Check out the Pinterest Help Center to learn the basics.

How to Use Twitter to Build Your Personal Brand

written by Georgia Schumacher 13 September 2013

Twitter bird

Twitter has become an indispensable part of building your personal brand. If you leverage this social network properly, you can improve your professional reputation, attract attention from potential clients and build relationships with influential people in your field.

Here’s a quick guide to building your personal brand on Twitter.

Follow People in Your Field

Start following well-established companies and professionals in your field or—even better—in your city. (You can find us @AiCampusCommon.) Once you've started following people, pay attention to how they use Twitter and do your best to emulate what works for them.

• Read their bios and see how they use backgrounds to build their personal brand. Be sure to make your bio interesting and descriptive. Think about what you choose for your background and what it says about you.

• Look at the type of content they post. Notice the ratio of links to other posts, how they use hashtags and what they post about. See what type of posts gets favorite or retweeted the most.

• Notice when they reply to comments, what they say and who initiates the conversation.

Studying these items can help you understand how to use Twitter professionally. That’s not to say you have to use Twitter in exactly the same way as your favorite artist—it’s just that seeing what works for others can help you understand what will (or won't) work for you!

Retweet Often

Whenever you see a tweet you like or agree with, retweet it. Retweeting allows you to compliment someone you're following with just a click of a button; it also helps you share items of interest with your followers. Even if industry leaders are too busy to respond when you comment on a tweet, they may still notice who retweets them.

Know Your Industry

The more you read about your field, the easier it is to build your brand on Twitter. Posting links to articles of interest can help build your reputation as an industry expert. 

Promote Your Work

Your followers may retweet your news or respond with their opinion. In time, people may begin visiting your page to see what you think about the latest industry news. Plus, when you see someone talking about a piece of art or news on Twitter, you’ll be ready to jump right into the discussion.

When you do something awesome, talk about it on Twitter! Share when you do well in a class, update your personal website, land an exciting freelance project or hit an important milestone. You can also share your work and your work in progress on Twitter to get feedback and show people what you’re capable of. The more you tweet, the more comfortable with Twitter you’ll become and the more you’ll realize how useful social media can be in helping you build your personal brand!

Related Post: 6 Behaviors to Avoid When Using Social Media

Our Sources

Amplify Your Personal Brand with Twitter
12 Compelling Reasons Why Artists Should USe Twitter 
10 Twitter Tips for Artists

Why You Should Be on Pinterest

written by Georgia Schumacher 28 March 2013

An inspiring quote, a new recipe, creative photography poses and the latest interior design trends—what do these things have in common? You can find them all—and lots more—on Pinterest. Pinterest is a fun tool for saving and organizing things you love, and, no matter what you’re interested in, you can find it on Pinterest.

Learn the Pinterest Lingo

Pinterest logo

There’s new terminology to learn with every social media site, and, with Pinterest, you’ll need to become familiar with boards and pins. We recommend thinking about Pinterest as a collection of virtual bulletin “boards” to which you can attach your favorite pictures and links with virtual push “pins.”

The pictures you pin might be inspirational or might just be something you like. You can also pin links to sites or information that you think will eventually come in handy (pinning is similar to bookmarking web pages, only it's more visual).

Most people organize their boards by topic, so that they can easily find the pins when they are looking for them in the future. For example, you might have one board for party ideas, one for exercises and one for remodeling projects you’d like to do around the house. Most pins link to a website that includes the picture featured in the pin.

You can follow other people’s boards on topics you like so that you can see what they pin. Their pins will then appear in your feed, which is the first thing you see when you log in to Pinterest. You can even repin items that you like and that you want to save on your own board. If people like what you pin, they’ll follow your boards in return.

Get Pinning

If you’re new to Pinterest, you’ll need to set up an account and create your boards before you start pinning. Pinterest has some helpful forums that can get you going:

Joining Pinterest
Pins, repins and likes
Add, edit or delete a board
Following boards and people
And lots of other Pinterest basics

Start playing around. You’ll get the hang of it. In addition to re-pinning items you like, you can also install a “Pin It” button for your browser so that you can pin any image at any time while you are surfing the web.

If you have questions about Pinterest, post them on our Facebook page and we’ll try to help.

Find us on Pinterest

Find us at http://pinterest.com/AIPOnlineDiv/. Follow our boards to discover fun street art, eco-friendly designs, graduation party ideas and more. You can also create your own board titled “My Art Institute” where you can pin photos that inspire your creativity or represent your field of study, your dream job or anything else you associate with your experience at The Art Institute of Pittsburgh – Online Division. We look forward to seeing what pins you find!

6 Behaviors to Avoid When Using Social Media

written by Georgia Schumacher 24 September 2012

The use of social media in networking has become widespread over the years. More and more companies are using social networks such as Facebook, LinkedIn and Twitter in their recruitment process. LinkedIn is ranked the most preferred, followed by Facebook and then Twitter. Therefore, it is necessary to ensure that your social media presence does not reflect badly on your image and cost you an employment opportunity. In this post the Art Institute Of Pittsburgh -Online Division enlightens on six crucial things you should avoid while using social media:

  • Confrontations, uncouthness and stubbornness- you should avoid attacking other people, being overly offensive and obnoxious. This reflects badly on your character, and it might put off an employer. In addition, it is essential that you maintain a certain level of discretion. You should avoid venting and airing your problems online. Particularly avoid venting about your prior job or internship publicly since there is a very high probability that the job recruiter will come across it. This will decrease your chances of getting employed since no employer wants their company to be bashed online. Some things are better off kept to yourself.
  • Irrelevant content- you should ensure that what you post demonstrates your capability as a person and increases your chances of being hired. Ensure that the content depicts your talent, creativity, passion and intelligence. The content should exhibit prior internships, projects you have been involved in, your extracurricular activities, work experience and website information. This helps in ensuring that the job recruiter attains a favorable first impression of you. In addition, if you have a professional blog, you should link it to your Twitter bio, LinkedIn and Facebook profile. You should also add it to you cover letter.
  • Inconsistency- it is crucial to ensure that your personal information on social networks such as Facebook, LinkedIn and Twitter is similar to the one you have provided on your curriculum vitae. This is because inconsistent information might spark suspicion in the employer. This suspicion might make him eliminate you as a viable candidate for the position.
  • Misspelling words and use of improper grammar- you should avoid making spelling mistakes and using the wrong words. You should carefully go through your tweet or update before you post it. Double check your spelling and ensure that you are not confusing words. This is essential since the employer might be apprehensive of having to sort your work out constantly if he hires you.
  • Negative and discriminatory opinions- you should avoid engaging in hate speech on social networks. Refrain from expressing outrageous, sexist, racist and other discriminatory views online. Employers will not regard these positively since they are looking for well-rounded individuals to represent and be part of their companies.
  • Uploading explicit photos and videos- you should refrain from uploading negative and embarrassing photos and videos on your profile. They might be comical to you and your friends or followers, but they will create a negative impression of you on the job recruiter. It is commonplace for employers to eliminate potential employees due to their online profiles.

The Art Institute of Pittsburgh- Online Division believes that by avoiding these behaviors, you become a better job candidate.