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      Fashion & Retail Management Course List

      The courses in the Bachelor of Science in Fashion & Retail Management are designed to provide you with the skills you’ll need to pursue a career in your chosen field. All of our courses are built to challenge you while providing you with industry relevant skills as you learn via multiple interactive methods including text, video, animation, chat and more.

      Total Credit Hours - 180

      Students pursuing the Bachelor of Science in Fashion & Retail Management are required to take a total of 55 courses as follows:

      • 37 core courses
      • 3 core electives
      • 8 required general education courses
      • 7 general education electives

      Course Descriptions

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      Core Curriculum 111 cr.

      Students are required to take 37 core courses as follows:

      A222 - Principles of Marketing Research

      The use of the marketing research process as a tool for solving management problems is a focus of this course. The source of data, sampling procedures, questionnaire design, data collection, and analysis will be covered.

      Prerequisite(s): FND153
      Credits: 3
      A311 - Media Planning and Buying

      In this course the student will explore the roles of a media planner and media buyer. Each student will be developing a media plan, including: company background, media objectives, flowchart and budget, media selection, timing of delivery and target audience, using one of the mediums covered in the course.

      Prerequisite(s): None
      Credits: 3
      A321 - Financial Management

      This course includes an examination of budgeting, short-term and long-term financing, and the economics of financial markets. A case-study approach is used.

      Prerequisite(s): FND152 MTH1010
      Credits: 3
      FND111 - Color Theory

      This fundamental course provides an introduction to the principles of color and an exploration of color theory as it relates to design and form. The psychological and cultural aspects of color will be examined in making appropriate design decisions. This course is equivalent to FND115

      Prerequisite(s): None
      Credits: 3
      FND112 - Fundamentals of Design

      This course will explore the basic principles of design and introduce the creative process. Design elements and relationships will be identified and employed to establish a basis for critical analysis. Design will be presented as a tool of communication.

      Prerequisite(s): None
      Credits: 3
      FND132 - Fundamentals of the Internet

      The increasing use of the Internet and the advent of the World Wide Web have created a growing market for individuals who can integrate aesthetic design principles coupled with Web page scripting skills. Students will create World Wide Web pages utilizing HTML, the basic scripting language of all Web documents, in addition to many of the other effects and extension scripts available for that medium.

      Prerequisite(s): None
      Credits: 3
      FND150 - Sales and Persuasive Techniques

      An understanding of the sales process and the steps to sell a product or service is essential to a student who works in any area of business. Selling is an essential skill for the sales function of a business, but is also part of the job for many other employees. This course focuses on the essential skills and knowledge one needs to affect a sale, as well as the ways that the sales pitch can be focused to solve customer problems. This course also covers persuasive communication techniques in the area of advertising. Areas covered include the fields of logic and psychology. Among the topics to be covered are the framing effect, emotional hot buttons, mass appeal, snob appeal, subliminal messages, and the bandwagon effect. Maslow's hierarchy of needs, emotional reactions and how to achieve them and the various types of media that could be used to achieve the appropriate desired response are also covered.

      Prerequisite(s): None
      Credits: 4
      FND151 - Consumer Behavior

      This course examines the cultural, social, and individual variables involved in consumer behavior. It also reviews how they are incorporated into buyer decision processes and marketing practices.

      Prerequisite(s):
      HRM350 or FND153
      Credits: 3
      FND152 - Fundamentals of Business

      In this course, students are introduced to the fundamentals of business. Macroeconomics, labor relations, time management, human resources management, and basic marketing principles are covered.

      Prerequisite(s): None
      Credits: 3
      FND153 - Fundamentals of Marketing

      This course presents the current intricacies of marketing, including product production, selling and marketing concepts; marketing-mix factors; decision-making on product distribution; purchasing processes; market segmentation and competition; and environmental forces.

      Prerequisite(s): None
      Credits: 3
      FND154 - Fundamentals of Accounting

      This course introduces the nature and purpose of accounting, presents the accounting cycle, and explains how to prepare accounting statements.

      Prerequisite(s): None
      Credits: 3
      FND250 - Intellectual Property Law

      Intellectual Property Law provides an in-depth exploration of competitive business practices with emphasis on the protection of intellectual property, including copyright, trademark, business and service marks.

      Prerequisite(s): None
      Credits: 3
      FND251 - E-Commerce

      This course will introduce the student to the unique theory and tactics of advertising and marketing on the Internet. The student will research actual advertising and marketing campaigns employing the internet as a media vehicle. Class lectures will include the theories of advertising and marketing, target markets, demographics, media buying and customer tracking.

      Prerequisite(s): None
      Credits: 3
      FND252 - Human Resource Management

      This course is designed to provide an overview and foundation for all facets of human resource management. Topics will include job design, labor relations, recruitment, selection, and development of employees, compensation administration, employee appraisal, and government regulations involved with equal employment opportunity, affirmative action, accommodations, Fair Labor Standards Act, and workplace safety. The strategic aspect of human resource management will be explored in depth.

      Prerequisite(s): None
      Credits: 3
      FRM110 - Introduction to Retailing

      Students will be introduced to all major retailing topics involving both large and small retailers, brick and mortar retailers and their combinations, and direct marketers. Topics to be discussed will include consumer behavior, information systems, store locations, operations, human resource management, customer communications, computerization and integrating and controlling the retail strategy in the twenty-first century. Careers in retailing will also be discussed.

      Prerequisite(s): None
      Credits: 3
      FRM111 - Fashion History I

      Students study the development of clothing from the earliest time to the Renaissance and the silhouette reflected through the eyes of the designer.

      Prerequisite(s): FRM110
      Credits: 3
      FRM121 - Fashion History II

      An in-depth continuation of Fashion History I, following the Renaissance to Modern Period.

      Prerequisite(s): FRM111
      Credits: 3
      FRM130 - Retail Math

      This course provides an understanding of the various financial tools used by retailers to evaluate performance. Students calculate, analyze and interpret financial concepts associated with accounting from a merchandising perspective.

      Prerequisite(s): FRM110 MTH1010
      Credits: 3
      FRM210 - Sales and Event Promotion

      This course is a workshop in which students design and prepare a sales and promotion package. The instructor acts as a facilitator and guide to ensure, upon completion of this course, students will have thoroughly explored the process of crafting a marketing and sales promotion that is carefully targeted and positioned to reach the goal of generating sales.

      Prerequisite(s): None
      Credits: 3
      FRM211 - Apparel Evaluation and Construction

      This course is designed for fashion marketing students to evaluate the equation between quality and cost in garments. Students will be able to identify and analyze quality of trims, fabrics and construction in relationship to price point. Included will be women's sportswear, children's wear and men's wear in a range of price points from high end to discount.

      Prerequisite(s): ID130B
      Credits: 3
      FRM220 - Elements of Retail Operations and Technology

      Develops the student's understanding of operational objectives in a retail structure. An emphasis will be placed on planning, control, profitability, and staffing in a retail environment. The use of technology in the industry and the responsibilities of retail executives will be examined as well. Also career opportunities and ethical behavior of those individuals who choose to enter the retail arena will be discussed. Articles pertaining to current issues, (found in trade publications and newspapers) will be reviewed and discussed, in order to understand methods that have been created to expedite and increase profitability for the retailer.

      Prerequisite(s): FRM110
      Credits: 3
      FRM221 - Brand Marketing

      Branding became a buzzword in 1990s advertising and marketing, but this process has evolved into a powerful way to organize and utilize an understanding of consumer needs and motivations in a changing marketplace.  As the retail environment changes, marketing people can rely less on the traditional tools of print and broadcast media.  Marketing strategists need to learn how to create an identity for their products and services and how to use that identity to support sales.  This course is an introduction to the essential concepts and skills of brand marketing. 

      Prerequisite(s): FND153
      Credits: 3
      FRM222 - Event and Fashion Show Production

      The student will be introduced to a range of skills, needed to produce a successful store event or fashion show. During this course, the student will gain insight into the role of creative and technical experts involved with the runway, backdrop, special effects and lighting, music, models and choreography, hair and make-up and video teams.

      Prerequisite(s): FRM210
      Credits: 3
      FRM223 - Visual Merchandising

      Students learn the importance of eye appeal and consumer buying habits. Students create their own displays using the latest principles and techniques in the visual organization of merchandise.

      Prerequisite(s): FRM110
      Credits: 3
      FRM232 - Store Planning and Lease Management

      Students explore and learn the elements that combine to make a successful store layout, traffic patterns, furnishings, fixtures and security.

      Prerequisite(s): FRM223
      Credits: 3
      FRM310 - Introduction to Manufacturing

      Overview of the fashion industries including the terminology of fashion and an explanation of the three levels of the industry: design, production, and sales. Careers and the organization, structure, and problems of the garment industry are studied.

      Prerequisite(s): FRM211
      Credits: 3
      FRM320 - Trends and Concepts in Apparel

      A comprehensive study of cultural and social issues that affect fashion and the emergence of trends. Students will analyze the meanings and importance of clothing and apply these concepts to contemporary society.

      Prerequisite(s): FND152 FRM110
      Credits: 3
      FRM330 - Product Development

      In this course students will review design concepts and technology and the development of merchandising in the modern market, analyze target markets and source, cost and develop a product for that market in presentation form including a prototype.

      Prerequisite(s): A222 FND153
      Credits: 3
      FRM331 - Current Designers

      Analyzing the dynamics of world-famous designers. Students will acquire an in-depth knowledge of the life and times of famous designers making an impact on the fashion industry.

      Prerequisite(s): None
      Credits: 3
      FRM340 - Merchandise Management

      Students study the categorizations of stores, organizational components, and the characteristics of various wholesale and retail markets. They will explore the Private Label and Brand Name businesses, develop customer profiles and look at franchising as a means of entering the retail world. Students will become familiar with merchandise accounting as it relates to the various retail formats.

      Prerequisite(s): FRM130 FRM320
      Credits: 3
      FRM410 - International Marketing and Buying

      Students will gain an understanding of global marketing opportunities, problems and strategies that impact the international environment. In addition, students will become knowledgeable about international marketing concepts; cross-cultural sensitivities, political and legal influences, and economic considerations and how these concepts relate to decision making in an international environment.

      Prerequisite(s): A222
      Credits: 3
      FRM425 - Business Ownership I

      Students plan the foundation for opening and management of a small store: sales, budgets, market research, and staffing. This course is a workshop in which students design and prepare the beginning business plans necessary to open a retail store. The instructor acts as facilitator and advisor to the student. But all decisions and choices will be made solely by the student. Upon completion of the course, the student will have a foundation for a business plan that can be developed into a model for actually opening a business. Final preparation of the plan will be completed in Business Ownership II.

      Prerequisite(s): FRM440
      Credits: 3
      FRM430 - Business Ownership II

      Students complete the planning of a small retail store: financing, budgets, market research, and inventory. This course is a final workshop in which students design and prepare all business plans necessary to open a retail store. Students will base all plans for this course on initial sales plans completed in Business Ownership I. The instructor acts as facilitator and advisor to the student, but all decisions and choices will be made solely by the student. Upon completion of the course, the student will have a comprehensive business plan that can be used as a model for actually opening a business sometime in the future and can be used as a portfolio piece to show prospective employers.

      Prerequisite(s): FRM425
      Credits: 3
      FRM439 - Fashion and Retail Marketing Internship

      This course focuses on expanding and extending the core curriculum in organizational leadership to include the process of change and how that process affects organizations and those who lead them. It explores resistance to change, change models, leadership challenges in facilitating change, the role of both the leader and the follower in the change process, and how to identify future trends.

      Prerequisite(s):
      Permission of the Online Program Director
      Credits: 3
      FRM440 - Case Studies in Fashion & Retail

      Students will review a variety of retail management business cases which bring theory to life. This course will encapsulate different topics and industries in the fashion and retail global economy.

      Prerequisite(s):
      Permission of the Online Program Director
      Credits: 3
      G150 - Introduction to Design Applications

      This course is designed to provide an introduction to the industry-related graphic software applications currently used in the design professions. Students will be introduced to basic skills and technical devices for electronic production of visual communication. The three areas of concentration are digital illustration, image/photographic manipulation, and page layout.

      Prerequisite(s): None
      Credits: 3
      ID130 - Textiles

      Explores the nature of man-made and natural fibers, their product uses and characteristics. Content includes discussion of yarns, fabrics, finishes, design methods, aesthetic application and ordering specifications.

      Prerequisite(s): None
      Credits: 3


      Core Electives 9 cr.

      Students are required to take 3 core elective courses from the list below:

      A210 - Writing Advertising Copy

      This course examines the process of writing advertising copy for use in all media outlets. It explores the techniques to effectively incorporate text and graphics to develop creative advertising messages.

      Prerequisite(s): None
      Credits: 3
      CC478 - Special Projects
      This class is designed to emulate a real world environment by combining the skills of students from more than one curriculum. One quarter a project may be selected that will require video, animation, and industrial design students to complete the final project. Another quarter, the project may require video, photography and multimedia and web skills. Projects will vary and students and faculty will have the ability to propose projects for future classes.
      Prerequisite(s): Has successfully completed at least 75 credits in their discipline with a 2.5 or higher GPA.
      Credits: 3
      FND113 - Perspective

      This is a foundation course in basic drawing. Students learn to draw three-dimensional forms through observation and application and perspective principles.

      Prerequisite(s): FND110
      Credits: 3
      FND122 - Drawing and Perspective

      This is a fundamental drawing course in which students will explore various art and media, learn to use a variety of drawing tools, draw three-dimensional objects in one, two, and three point perspective, and generate drawings that demonstrate correct proportions of models.

      Prerequisite(s): None
      Credits: 3
      FND134 - Photography

      An introductory-level class that explores the principles of photography as well as the utilization of photography as a means of documenting design projects and portfolio pieces. This course covers the basic principles for lighting, setup and shooting with 35mm and digital cameras. Students will photograph both two-dimensional and three-dimensional objects. Students will be taught basic principles of using a video camcorder.

      Prerequisite(s): None
      Credits: 3
      FRM120 - Fashion Drawing

      The goal of this course is to provide fashion-drawing experience to Fashion and Retail Management students. The students will experiment with different mediums and techniques. This will enable the student to express fashion ideas in a professional way.

      Prerequisite(s): FND122
      Credits: 3
      FRM334 - Special Topics for Fashion and Retail Management

      This course id designed to change on a regular basis.  It will look at a specific area of Fashion and Retail Management and will give students an opportunity to look at this area in-depth.  Students will learn through lecture, field trips, hands-on experience, and experimentation and will create a final project in this specific area. 

      Prerequisite(s): FRM110
      Credits: 3
      FRM335 - Merchandising Menswear

      This course is designed to expose the student to the many aspects of the menswear business. The student will understand issues of relevance to the consumer, retailer, designer and manufacturer. The student will gain a heightened awareness of the impact menswear has always had on the entire fashion industry and gain a strong understanding of quality.

      Prerequisite(s): FRM110
      Credits: 3
      G131 - Typography

      This course is an introduction to the history of the evolution and application of typography for the perception of meaning, intention and personality of the written word. This course is equivalent to MM133

      Prerequisite(s): None
      Credits: 3
      HRM432 - Etiquette for Today's Professional

      This course is designed to teach students appropriate etiquette as necessary to success in the hospitality industry. The ability to confidently respond to most social and business situations will be addressed beginning with the introduction of oneself as well as introducing others. Table settings, written communications/stationery, gifts and cards, dating (who pays the bill, etc.), the consideration of time and setting priorities, aspects of business etiquette, business dress, and the history of good manners will be discussed, reflecting on early citations of accepted codes of conduct and moving forward to the increasing informality we experience today.

      Prerequisite(s): None
      Credits: 3
      ID120 - Basic Drafting

      An introduction to basic drafting techniques, terminology and symbology used on drawings, including use of equipment, lettering, plan and elevation construction.

      Prerequisite(s): None
      Credits: 3
      IMD120 - Fundamentals of Multimedia

      This course introduces the student to the world of Multimedia. Focus will be on real world examples of multimedia products and processes. Topics of discussion will include definitions of multimedia and markets, strengths and weaknesses of various platforms, opportunities for production, and examples of basic software products. Careers in multimedia, current and future employment opportunities, types of jobs, project direction, interface design and production are discussed. 3 credits

      Prerequisite(s): None
      Credits: 4


      General Education 32 cr.

      Students are required to take 8 required general education courses as follows:

      ART1000 - Introduction to the Visual Arts

      This course will introduce students to the central principles in art, architecture, and design by using an interdisciplinary approach to examine the creative process, the historical and cultural background, and the various stylistic influences that go into making different forms of art. The course will build visual analysis skills through the development of specific art vocabulary.   By examining art in a variety of artistic fields, students will gain an enriched understanding of the interconnectedness of the arts in their social, cultural, and academic contexts.

      Prerequisite(s): None
      Credits: 4
      COM1010 - Introduction to Communications

       

      In this course students will develop and refine oral and written presentation skills focusing on compiling, organizing and outlining the research material. Through a series of speeches, students will work to become better public speakers and have a basic understanding of various theories of communication. Emphasis is placed on communication theories and techniques used in interpersonal group, public, intercultural, and mass communication situations.

       

       

      Prerequisite(s): ENG1010
      Credits: 4
      COM3010 - Advanced Communications
      The purpose of this course is to examine the theoretical and practical aspects involved in effective communication. The course will emphasize essential elements of communication in both personal and professional environments as well as identify and analyze efficient oral and written delivery techniques.
      Prerequisite(s): COM1010 COM2005 ENG1010
      Credits: 4
      ECO1010 - Economics

      In this course, the student will learn about standard microeconomic topics. Microeconomics studies the economic behavior of individuals and firms. The student will examine why firms maximize profits and consumers maximize satisfaction. Students will learn competition, efficiency and market structure.

      Prerequisite(s): None
      Credits: 4
      ENG1010 - Composition and Language

      Students will be introduced to college level writing processes, including theme, composition, and research. Students will adhere to standard conventions of written English.

      Prerequisite(s): None
      Credits: 4
      ENG1020 - Composition and Language II

      An extension of Composition and Language I with an emphasis on the refinement of individual skills, writing styles and voices, and on research procedures. Selected readings in prose, drama, and poetry supplement the course and provide topics for discussion and written assignments. A series of short papers, including documentation, may be required.

      Prerequisite(s): ENG1010
      Credits: 4
      MTH1010 - College Math

      Concepts of algebra including linear and quadratic equations, polynomials, exponents, logarithms and functions. Emphasis on graphical representations of functions. This course is designed to build an adequate background for the college-level mathematics, science and business courses.

      Prerequisite(s): None
      Credits: 4
      PSY1010 - Introduction to Psychology

      In this course students will be exposed to fundamental principles of psychology.  The fundamental questions guiding this course are relatively simple. In what ways are we alike and in what ways are we different and why? Although these questions may be simple, the answers, as we shall see, are complex, interconnected, and too often invisible to the untrained eye. Different families, backgrounds, sexes, cultures, ethnic groups, approaches, behaviors, values- how are we to understand this incredible diversity of human experience so that we can navigate successfully in an increasingly chaotic and shrinking world?  The intent of this course is to examine the psychological foundations underlying the identity of the “self,” “identity” and “world view” in an effort to understand the differences that exist from culture to culture, fromgeneration to generation, from family to family, from profession to profession, and from individual to individual.

      Prerequisite(s): None
      Credits: 4


      General Education Electives 28 cr.

      Students are required to take 7 general education electives.

      One General Education Elective course must be taken from each area: English, Science/Math, Humanities, and Social Science.  Three General Education Elective courses must be at the 2000-level or higher, and three additional courses must be at the 3000-level or higher.

       

      Some courses are offered on a rotating basis.



      Transitional Courses 0-9 cr.

      Placement tests in Math and English are administered to determine if a student needs additional preparation in either of these areas.  If a need is indicated, accepted applicants are placed in developmental courses on the basis of their placement test scores and/or transfer credit.  Students must successfully complete or place out of transitional courses in order to progress in the program. Transitional course credits do not count towards the total number of credits for graduation or cumulative grade point average.  Taking transitional classes increases the number of courses a student will take and may extend the number of quarters a student will be in attendance.

       

      ENG095 - Reading and Writing Skills

      This course emphasizes the study of basic competencies needed in order to perform satisfactorily in a college-level English course. Specifically, this includes grammatical, mechanical, and usage skills essential to produce competent paragraphs and essays.

      Prerequisite(s): None
      Credits:
      MTH099 - Basic Mathematics
      This course emphasizes the study of basic competencies needed in order to perform satisfactorily in a college-level basic mathematics course. Specifically this includes concepts and applications of whole numbers, decimals, fractions, percents, the order of operations and signed numbers.
      Prerequisite(s): MTH100 requires a C or better for a passing grade. Once placed in MTH099 you must pass both Transitional Math courses (MTH099 and MTH100) with a C or better before taking College Math (MTH101).
      Credits: 3
      MTH100 - Elementary Algebra

      This course emphasizes the study of basic algebraic concepts needed to perform satisfactorily in the college-level mathematics course. Specifically, this includes signed numbers, variables, exponents, equations, inequalities, graphing techniques, polynomials, factoring, rational expressions and applications.

      Prerequisite(s): MTH099
      Credits: 0
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      In Ai Connections

      Official Group Page
      The Fashion & Retail Management Bachelor of Science degree program prepares students for a career in fashion and retailing in a global economy...Visit the group page
      Virtual Fashionistas
      The FRM Virtual Fashionistas is an organization for Fashion and Retail Management students. Its purpose is to provide and promote a better understanding of the functions...Visit the group page
      Career Services
      The Career Services Department is a valuable resource for acquiring the career information you need. We provide support to students every step of the way, from the first day of class to your post-graduation job search...Visit the group page
      Student Community
      The Office of Student Community (OSC) plays a major role in student-related activities. OSC strives to build relationships between students, faculty, and staff members...Visit the group page

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