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The Internet Marketing Certificate offers students a unique opportunity to focus on this fast growing area in the field of marketing. Through the examination of key Internet Marketing topics, students will explore a diverse group of Internet Marketing subject matter providing an overview of the industry as a whole.
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The Internet is growing more important by the day and with it so is the ability to reach consumers there. As advertising spending trends ever more towards online, there is a growing need for professionals with the skillset to effectively plan and execute online marketing campaigns.
If you are looking to advance your internet marketing career or gain new skills in this expanding field, the Certificate in Internet Marketing Program from The Art Institute of Pittsburgh – Online Division might be perfect for you.
In this program you will have a unique opportunity to focus on key Internet Marketing topics, such as Email & Mobile Marketing, Analytics and Conversion Optimization and Principles of Market Research. Additionally, students will explore a diverse group of Internet Marketing subject matter in order to get a big picture view of the industry as a whole.
By the end of the program students will have skills to interpret the results and effectively report on the outcomes to the leadership and utilize the data to improve future Online Marketing campaigns, tactics, and strategies.
According to the Bureau of Labor Statistics (BLS), “Employment of advertising, promotions, and marketing managers is expected to grow 14 percent from 2010 to 2020, as fast as the average for all occupations. Advertising, promotions, and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.
The BLS also reports, “With Internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best prospects.”
The Art Institute of Pittsburgh is accredited by the Middle States Association of Colleges and Schools, Commission on Higher Education (MSCHE).