Internet Marketing

Internet Marketing

As advertising spending trends ever more toward online, professionals are expected to have the skills needed to effectively plan and execute online marketing campaigns. Learn how our Internet Marketing Certificate program can prepare you to focus on this evolving area of marketing.

Enhance your Internet Marketing skills

In this program, you can:

  • Gain the skills needed to optimize online marketing campaigns, tactics, and strategies
  • Study marketing fundamentals, creative and strategic planning, market research, interactive advertising, digital media campaigns, and more
  • Focus on key internet marketing topics, such as email and mobile marketing as well analytics and conversion optimization
  • Learn from instructors with real-world marketing experience and knowledge

* Apple products: Apple, the Apple logo and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

Career opportunities

As a graduate, you’ll be prepared to pursue entry-level careers in advertising with:

  • Companies whose products would be well served by internet marketing
  • Marketing or account management areas of a full service advertising agency

Our Career Services team can support you in preparing for and finding the career opportunity that’s right for you.

Learn More Read Gainful Employment Information

The Art Institute student portfolios

Our students, alumni, and faculty are invited to join The Art Institute Portfolio Gallery — an exclusive network — to gain broader exposure for your work, connect with fellow students and alumni, and make it easier for potential clients, recruiters, and creative enthusiasts to find your work.

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Course listing

The courses in the Certificate in Internet Marketing are designed to prepare you to pursue a career in your chosen field. All of our courses are built to engage and challenge you through text, video, animation, chat, and more, while also helping you learn relevant industry knowledge and skills.

View course listing

Faculty overview

The faculty members at The Art Institute of Pittsburgh - Online Division are devoted to empowering you for your future career. Their guidance and mentorship can help you to focus your creative energy and vision toward the skills that matter most in your field—and, as an online student, you’ll be in constant contact with your instructors via email, video, phone, and even chat.

Gregg Chalk

Graduating with an MBA from Bellevue University, Gregg Chalk has more than 15 years experience in traditional and online marketing. He’s worked as a Project Manager for Staples.com overseeing the national launch of two new business units for the company. Gregg also worked as a Product Manager at Reebok International in the footwear and apparel divisions overseeing Reebok’s tee shirt and active tops division. Additionally, he served as Director of Trade Marketing for Collette where he oversaw Collette’s web site and electronic marketing strategy before being promoted to oversee the entire trade division for the U.S. and Canada. Gregg is a Senior Faculty member for The Art Institute of Pittsburgh – Online Division, where he has been teaching online and offline marketing courses since 2007.

Ms. Rebecca Kelley

Doctor of Business Administration from Argosy University, Online Programs. Dr. Kelley’s dissertation focused on eco-product labeling and marketing. Prior to her full time appointment at The Art Institute of Pittsburgh – Online Division, Rebecca worked for a number of advertising agencies in New York and Virginia, and also served as a destination marketer for Prince William County/Manassas, VA. Some key clients included:  The Museum of Fine Arts in Boston, The Getty Center-LA, The Pennsylvania Academy of Art, and The National Gallery.

Internet Marketing degree requirements

The prospective student must be a high school graduate with a minimum, cumulative, final high school CGPA of 1.5 or higher, or hold a General Education Development (GED) Certificate, or associate's degree or higher as a prerequisite for admission.

Online orientation

Before you start your first course, you’re encouraged to complete an online orientation that introduces you to different features of the online classroom and prepares you for your role as an active learner in our online classes.

Classroom demo

See the online classroom in action.

Software requirements

To check your operating system, browser and plug in capabilities, please Click here.

  • Adobe Acrobat Professional (Version 10 or higher)
  • Adobe Creative Suite - includes Photoshop, Illustrator, Acrobat Professional, and InDesign (Version CS6 or higher)
  • Adobe Flash Player (Version 10.0 or higher)
  • Adobe Dreamweaver (Version CS6 or higher)
  • Apple Quicktime (Version 7 or higher)
  • Microsoft Office Professional (Version 2010 or higher) or Microsoft Office University 365
  • Norton Antivirus (Version 10.2 or higher)
  • Windows Media Player (Version 12 or higher)

Minimum technology requirements

  • PC: Users should have systems with the following specifications: Intel® Pentium® 4 or AMD Athlon® 64 processor, Windows 7 with SP 1, 4 GB RAM, 30 GB available hard disk space recommended, 1280x800 display (1280x1024 recommended) with 16-bit color, 512 MB VRAM, and OpenGL 2.0–capable system.
  • Mac: Users should have systems with the following specifications: Multicore Intel processor with 64-bit support, *Mac OS X v. 10.7 or higher, 4 GB RAM, 30 GB available hard disk space recommended, 1280x800 display (1280x1024 recommended) with 16-bit color, 256 MB VRAM, and OpenGL 2.0–capable system.
    *Mac users must have a minimum of OS 10.7 in order to run Adobe Creative Cloud.

Web browser requirements

Windows Users: The two latest releases of Microsoft Internet Explorer, Mozilla Firefox, or Google Chrome are supported.

Mac Users: The two latest releases of Apple Safari, Mozilla Firefox, or Google Chrome are supported.

Hardware requirements

  • Color Inkjet Printer
  • Color Flatbed Scanner
  • Digital Camera
  • Mouse

Purchase hardware and software

Visit Journey Ed, America's leading seller of hardware and software to students. Select from a wide variety of software programs and purchase all of your required software online - at a student discount.

Visit journeyEd.com

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